Writing a Book Enhances Your Brand

Listen to our featured Those Branding Guys radio show podcast: Tanya Hall, CEO, Greenleaf Book Group

Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how authoring a book enhances your brand.

Joining us on the show was Tanya Hill, CEO of Greenleaf Book Group, a publisher and distributor specializing in independent authors and small presses. Their business model sets them apart and is a hybrid between traditional and self-publication. This model attracts experts and thought leaders in their respective subject areas.

Why write a book? Tanya shared that a book extends the brand. Being an author identifies the writer’s specialty and value proposition and also adds to reputation and underscores leadership in a field. A book allows you to promote your effort through PR and other traditional means as well as via social media. It also enables you to provide a physical reminder of your expertise; consumers are more apt to keep a book than other forms of communication and may assist in growing your client base. In some areas, such as keynote speaking, being a published author is fast becoming a requirement

Publishing a book and connecting with an audience enables readers to understand your abilities and the problem you solve. It is also an opportunity for readers to self-identify that they are in need of your services and become a client. Glover commented that today, via social media, authors are much more accessible and have shed the mystic they may have once had in the past.

If you are interested in writing a book, Tanya has these tips for getting started:
• Don’t worry about giving away the “secret sauce” – do-it-yourselfers would not hire you anyway
• Be informative to the reader without a strong sales pitch
• Develop your message – this is the framework that will become the backbone of the book
• The author’s effort in social media channels is a key element in getting the word out about the book

Enjoy the show.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Positioning (Bonus) • Strategy
Tagged with: Greenleaf Book Group • James Glover • once a day marketing • Tanya Hall • that branding guy