Using Print for Branding

Once a Day Marketing™ featured video blog: Print as a Marketing Channel

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we starting a series profiling the nine marketing channels you can use to promote your brand.

Today we are discussing print media, which is still a great way to advertise your product or service. The goal is to ensure target customers are reading the print outlets you select to display your advertisement. The better you align the message to your target customers, the more relevant and resonate the ad will be.

Ensure the print ad has a stylish design and a compelling message; the quality of the ad is a reflection of your brand. Also, make sure there is enough frequency (how often the ad is placed) so your potential and existing customers have a chance to see it. Not everyone will see it the first time it runs.

Lastly, remember that print is just one node of the available marketing channels or ecosystem. An integrated campaign using multiple marketing channels such as online, out of home, audio/video, etc., will deliver more desired results.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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Filed in: 7Ps of Marketing • Action Wednesday • Day of the Week • Promotion