Using Place-Based Marketing

James Glover • June 12, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Marketing Ecosystem: Place-based Marketing

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing another channel to promote your brand: place-based marketing.

The goal of this marketing node is to establish a brand presence at destinations your potential customers visit routinely. There are four components of place-based destinations: work, education, in-store and recreation.

Work locations include offices, manufacturing sites, etc. You can target a location and focus a message to people at work.

Education destinations are colleges and high schools with places such as the student union and sports field to display a message. Day care centers may be a good choice if your products included diapers and related items that young parents would be interested in.

In store are all the typical retail destinations. Perhaps you’ve visited your local grocery store and seen an advertisement inside the grocery cart. When you return the cart in the parking lot, there is a message in the cart return area advertising something else.

Recreation is the final destination category. There are numerous places such as sports venues and health clubs where you are can align sporting equipment and clothing with the sports minded or health-conscious consumers.

Experiment with place-based marketing; it’s a nice option to add to your marketing mix. You never know, you may find the perfect match between a place-based destination, potential customers and your message.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

Filed in: 7Ps of Marketing • Action Wednesday • Day of the Week • Promotion