User Generated Content (UGC) – Customers Sharing Experiences

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a way to enhance your brand and business by empowering your customer to share their experiences through User Generated Content.

In previous Once a Day Marketing blogs we’ve discussed the growth of smart phones with cameras, the popularity of “selfies,” social media, and how positive visual cues favorably impact a brand. Leading brands and local merchants are using these trends to create more reach and engagement by enabling clientele to post photos and videos highlighting positive customer moments. This approach is called User Generated Content or UGC.

For example, via Twitter, customers are able to use a merchant’s hashtag to make comments and post photos of their experiences. What a great strategy for both the brand and its patrons. The merchant receives publicity from followers along with user generated content they can post on their website.

Other examples of UGC include such channels as Yelp, TripAdvisor, a travel related photo contest promoted by the New Mexico Tourism Department, and #JoltYourJourney, a unified community-based social media campaign managed by the Farmington Convention & Visitors Bureau.

UGC is here to stay and will continue to grow in the future. UGC gets followers actively engaged with your brand and creates strong endorsements that will drive more fans, reach, frequency and engagement.

UGC is something to think seriously about. What can you do to encourage followers to share customer moments through user generated content?

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Positioning (Bonus) • Process • Promotion • Strategy
Tagged with: 7Ps of Marketing • Ask Those Branding Guys • James Glover • once a day marketing • that branding guy • UGC • user generated content