Tips to Make Your Brand Shine in Media Interviews

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are sharing eight tips to assist your brand to look and sound great in media interviews.

In past blogs we have spoken about ways to earn media coverage for your company. The following tips will help your brand to shine in planned TV, radio and print media interviews that may result from your press releases and other new worthy distributions/events.

Media Interview Tips:
• Prepare for the interview, know what you want the audience to know/learn about your brand

• Provide short, on-point responses to all questions

• Stay on message

• Remember you are on show at all times during the interview

• Ensure everything you say during the interview is appropriate for the media

• Follow camera direction from the interviewer

• Maintain eye contact with the interviewer or the camera

• Be positive at all times, regardless of how the interview is progressing

Next time you have a media interview, remember these tips to make your brand look great!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Knowledge • Physical Evidence • Positioning (Bonus) • Promotion
Tagged with: 7Ps of Marketing • Marianne Tenebaum • Once a Day Markketing • PR