The Careful Cultivation of a Top Winery Brand
The St. Clair Bistro in Farmington, NM
Listen to our featured Ask Those Branding Guys radio show podcast: St. Clair Winery
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of New Mexico’s largest winery.
Joining us on the show was Maritza Gomez, Marketing Director of St. Clair Winery. St. Clair is owned by the Lescombes family, now in their 6th generation of wine making. Hervé Lescombes came to the Mimbres valley of Deming, New Mexicoin 1981 and found the climate wonderful for growing grapes.
St. Clair has 200 acres under cultivation, growing 100% of the grapes for their wine and produces 50,000 – 60,000 gallons of wine per year. St. Clair also boasts three bistros around the state of New Mexico.
Each aspect of the St. Clair business provides a different customer experience. The vineyard offers intimate tours hosted by a member of family. The winery, set in a campus environment, has a tasting room and tours include the bottling process.
St. Clair opened the first bistro about 10 years ago as an avenue for people to learn about the St. Clair wine. The restaurants offer a menu pairing foods with their wines and adifferent wine is featured each week. The Las Cruces location has a large lawn area in a beautiful setting which is great for events. Look for the opening of a 4th bistro in Alamagordo later this year!
A Large portion of advertising is directed through social media; pictures from bistro managers are posted on daily basis and the social media manager is responsive to customer online reviews. Maritza shared that label design is integral to advertising; St. Clair ensures their bottles have shelf appeal to customers. Allowing customers to experience the wine is also a great marketing tool, St. Clair scores will in competitions with competitor products.
Maritza’s tip for businesses who want to enhance their brand – be proud of your product. If you aren’t, revisit it and make it something you can believe in and endorse. The branding and marketing comes easily after that.
Enjoy the show.
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2016 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Physical Evidence • Positioning (Bonus) • Process • Product • Promotion • Strategy • Tactics
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