The Art of Branding An Arts Center
Center for Contemporary Arts – Santa Fe, New Mexico
Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Unique Arts Center
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe arts and culture center.
Joining us on-air was Stuart Ashman – Executive Director of the Center for Contemporary Arts (CCA). The Center for Contemporary Arts the oldest contemporary arts venue in the Southwest and is a host of the Santa Fe Film Festival. The CCA mission is to be both an art space and gathering place for the community.
Differentiators of CCA include their desire to exhibit art with social relevance and to showcase emerging artists while exposing the community to the vibrant Santa Fe art scene. CCA is located in the historic armory complex.
CCA has two distinct audiences; one is artists to display at CCA and the other is visitor and supporters.
To engage the community, one of the events that CCA holds is the Render Bender. It is a fund raising event where upcoming artists create pieces that are then sold to benefit the museum.
This year advertising will focus on the Tom Joyce exhibit that is coming to CCA. Videos of the artist’s works-in-progress are being created and the CCA communication manager is telling the story via media outlets. The CCA will also be featured in the catalog of the artist who has a world-wide following.
CCA uses Facebook and Instagram to upload exhibit, event and movie information as well as posts of interesting items that the social media administrates come across. Glover suggested creating a campaign to encourage followers to share more about CCA, perhaps with a small give away.
Stuart noted that their biggest branding challenge is ensuring that CCA team and the public understand the various aspects of the Center for Contemporary Arts and what they have to offer.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: 7Ps of Marketing • Place • Strategy
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