That Branding Guy: Year in Review

That Branding Guy James Glover

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we recapped all of the exciting guests who appeared with us in 2017.

Our show this week was a look back at our 2017 guests that included branding experts and non-experts, existing brands as well as new brands and companies big and small. We shared some of the fun branding and marketing tips we learned from them.

New and rebranded organizations we spoke to include the Blackbird Saloon and New Mexico Wine. Larger brands were represented by Nambé and Rustic Pathways. Some of the more unique brands we had on the couch were Heart of the Desert who literally started the pistachio industry in New Mexico along with Parry Branding Group who specializes in branding and marketing in the healthcare industry.

We celebrated our 200th episode earlier in the year with an in-depth look at the Santa Fe brand including perspectives from the City, County, hoteliers, film industry, arts & culture, culinary experts, economic development and entrepreneurs. All agree that working together is vital to creating outstanding customer experiences and delivering on the Santa Fe brand promise.

During the year we learned that radio is still a strong advertising medium from Jess Preston of Hutton Broadcasting. New Mexico Museum of Space History shared that they leverage the Executive Director’s appearances on space related TV shows to generate national publicity and earned media. Glen Rosales, a freelance writer with such newspapers as the Albuquerque Journal, reiterated that this earned media lends credibility to your brand at the same time your message is reaching target audiences.

Tune in every week and discover tips that may work for your business.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live on SantaFe.com

© 2018 Once a Day Marketing™. All rights reserved.

Filed in: Inspiration • Knowledge • Physical Evidence • Place • Promotion • Strategy • Tactics