Tell Customers How Your Product Enhances Their Lives

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how to avoid a common mistake in developing a marketing message.

When creating buzz and anticipation for a new product, companies often error by centering their message around how good the product is, rather than how good the product makes customers.

Review your product or service and make a list of benefits and how they make your customers feel and/or how it improves their lives. In future promotions ensure you are emphasizing those points.

Watch our Once a Day Marketing™ video to learn more about: Telling Customers How Your Product Enhances Their Lives

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

© 2013 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of Marketing • Day of the Week • Promotion • Strategic Tuesday