Tag: that branding guy
Understanding Product Life Cycle
Once a Day Marketing™ featured video blog: Product Life Cycle and Your Marketing Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are taking a look at the classic product life cycle and how that impacts your marketing. Products evolve a lot like people. They are […]
Using the LinkedIn Relationship Feature
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and we are looking at the “relationship” feature in the LinkedIn profile. As part of our 7Cs of Successful Inbound Marketing© we address the need to Capture and Cultivate your social media contacts and leads. With this relationship feature, […]
Be Bold in Your B2B Marketing
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing the importance of being bold with your business to business (B2B) marketing. We recently read a blog that noted how most B2B marketing is bland. The blog even used the phrase boring to boring to […]
Creating a Great Marketing Team
Once a Day Marketing™ featured video blog: Five Characteristics of a Great Marketing Team Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing how to build a great marketing team. In his book The Five Dysfunctions of a Team, Patrick Lencioni describes the factors […]
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