Tag: that branding guy
Marketing 101: the 7Ps of Marketing – People
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People. When you really think about it, are customers buying your product or are they buying into the people in your organization who […]
Marketing 101: the 7Ps of Marketing – PRODUCT
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part IV in our series on the fundamentals of marketing using the 7Ps with a discussion of Product. When you are creating product strategy, put yourself in the mind of your target audience. The customers and potential customers you are […]
How Product Lifecycle Influences Marketing
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]
Los Lunas: a Community That Works
Listen to our featured Ask Those Branding Guys radio show podcast: Los Lunas: a Community That Works Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a New Mexico community. Joining us on-air was Ralph L. Mims, Economic […]
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