Tag: that branding guy

Branding An Emerging Publishing Company

April 7, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Upland Avenue Publishing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a new self-publishing company. Joining us on the show was April Sheris of Upland Avenue […]

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Brand Building Using Google

April 6, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how to brand your business using Google. Google is a powerful resource for building a brand. Key elements of using Google to build your brand include leveraging its power as more than just a search engine. Google is a […]

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Branding La Fonda on the Plaza Hotel

April 1, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: La Fonda on the Plaza Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a historic Santa Fe hotel. Joining us on the show were Jenny Kimball, […]

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Create Anticipation for Your New Product

March 30, 20150 Comments

Hello. I’m Jim Glover that branding guy for Once a Day Marketing™. Today we are looking at creating the right amount of attention for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. Many companies […]

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