Tag: that branding guy
Setting Your Brand Apart
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at differentiating your product or service. It is essential for you to understand what differentiates your business so you can set it apart from the competition in your marketing message. Your branding goal is to be #1 in the […]
Branding Cheesemongers of Santa Fe
Listen to our featured Ask Those Branding Guys™ radio show podcast: Cheesemongers of Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a unique retail shop. Joining us on the show was John Isaac Gutierrez, Co-owner […]
Using PR to Promote Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a different way to promote your brand message. Media outlets are constantly seeking new and interesting content to share with their audience. PR, publicity, or Public Relations is the promotion of a news item to the media and […]
Components of Great Ad Copy
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the key components to creating a great print advertisement. The guideline is the 40/40/20 Rule and it’s very straight forward: • 40% of the ad should be about your target audience • 40% describing the offer • 20% […]
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