Tag: Smart Monday

Holiday Greetings from Once a Day Marketing

James Glover • December 22, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Happy Holiday from Once a Day Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are starting the week by wishing you a happy holiday. You’ve worked hard to enhance your brand during the year,great job. You deserve […]

Planning Your 2014 Branding Strategy

James Glover • December 7, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Time to Think Strategically for Next Year Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and it’s time to start thinking about your strategic solutions for next year. Strategic planning is critical to the success of your organization. You now […]

Allocating Marketing Resources

James Glover • December 2, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Is Your Brand a Cash Cow Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and today and we are discussing the Boston Consulting Group Growth-Share Model of where to allocate marketing resources. BCG created this growth-share model in 1970 but […]

Consumer Adoption of Innovation

James Glover • November 23, 2013 • 0 Comments

Once a Day Marketing™ new featured video blog: How Consumers Adopt to Innovation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we’re looking at Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns for new product innovations. […]