Tag: once a day marketing
Understanding Your Customer Loyaltyscape
Once a Day Marketing™ featured video blog: Do You Know Your Cutomer Loyaltyscape Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are sharing our model to categorize the loyalty of your customers. There are numerous, very technical ways to zero in on the buying behavior […]
Choosing the Right Branding Consultant
Once a Day Marketing™ featured video blog: Selecting Your Branding Consultant Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are continuing our series about outsourcing branding and marketing support for your company with a discussion around Branding Consultants. In Part I we examined assessing whether […]
Building Your Marketing Action Plan
Once a Day Marketing™ featured video blog: Developing Your Marketing Action Plan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the critical marketing […]
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