Tag: once a day marketing
Choosing the Right Media Producer
Once a Day Marketing™ featured video blog: Selecting a Media Producer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. It’s Recon Thursday and we are continuing our series looking at outsourcing marketing support for your company. Our focus today is on Media Production. Media is a vital tool to promote your […]
Branding a Niche Resort
Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Niche Resort Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing branding a resort catering to a niche market. On our radio show Ask Those Branding Guys, we spoke with Suzanne […]
Promoting an Iconic Brand: The Sound of Music
Listen to our featured Ask Those Branding Guys radio show podcast: Branding the Sound of Music Movie Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing promoting an iconic brand: The Sound of Music. On our radio show Ask Those Branding Guys, we spoke […]
Consumer Adoption of Innovation
Once a Day Marketing™ new featured video blog: How Consumers Adopt to Innovation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we’re looking at Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns for new product innovations. […]
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