Tag: once a day marketing
Milk Life: Shaking Up the Milk Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the recent retirement of the ad campaign “got milk?” in favor of the new “Milk Life.” For the past 20 years, the American dairy industry has promoted “got milk?” in its effort to keep milk top of mind […]
Great Design Enhances a Brand
Listen to our featured Those Branding Guys radio show podcast: Graphic Design with Dave Garner Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how important it is that customer encounters with your brand are visually appealing and send the message you want […]
Do Customers Love Your Brand?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you to consider whether or not your customers love your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek […]
Branding with the Firefly Principles
Listen to our featured Those Branding Guys radio show podcast: Rubina Cohen and the 4Cs of the New Economy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed branding in the amazing times we live in. Joining us in the studio was Rubina […]
Stay Connected