Tag: once a day marketing
Shaping a Brand’s Personality
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how you can shape the personality of your brand. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something […]
Top 10 Branding/Marketing Tips
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are sharing the Top 10 branding and marketing activities that all business should be doing to achieve success: 1. The 7Ps of Marketing – Focus attention on each of these elements. Leverage them to enhance the various aspects of your business […]
Branding a Desert Rock Band
Listen to our featured Ask Those Branding Guys radio show podcast: Desert Rock band St. Range Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe band. Joining us on the show was Braden Anderson Manager/Drummer […]
Responding to Evolving Markets
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at product innovation to expand into new markets. Businesses often find themselves in a position where demand for their product is declining due to economic circumstance, social trends and/or consumer preferences. For example, a car-maker manufacturing heavy […]
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