Tag: Marketing Rule of 27

Marketing Rule of 27

April 19, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we’re going to look at a fascinating study conducted about 10 years ago called the Marketing Rule of 27. Have you ever wondered how much advertisement you have to place before there are enough impressions absorbed by your potential customers to make […]

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Why Advertising Frequency is Important

October 14, 20130 Comments

Once a Day Marketing™ featured video blog: Marketing Rule of 27 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the Marketing Rule of 27, a fascinating study conducted about 10 years ago. Have you ever wondered how much advertisement you have to […]

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