Tag: marketing
The Secret for Creating a Great Ad
Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the keys to creating a great print advertisement. The first guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad should be […]
Branding a Property Management Firm
Listen to our featured Those Branding Guys radio show podcast: Kokopelli Property Management in Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding for a property management company. Joining us in the studio were Ryan Goodman CMO of Kokopelli […]
Reaching That Next Customer
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am going to discuss the topic of reaching that next customer. If you are like me it’s hard to determine exactly how a potential new customer discovers your brand and decides to engage your product or service. Sometimes I can pinpoint […]
Starbucks: Enhancing the Customer Experience
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how Starbucks is doing a fantastic job of enhancing their customer experience. Starbucks is a brand that understands the importance of taking care of each and every customer. They know their brand means a lot more than just […]
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