Tag: Marianne Tenenbaum

What Is Your Brand Personality?

James Glover • October 27, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are looking at brand personality. When colleagues think of you, what comes to mind? Are you seen as smart, friendly, adventurous, trustworthy or engaging? Your personality traits are what draw people to you; the same is true of the brands we embrace. […]

Is Social Enterprise Right for Your Brand?

James Glover • September 20, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the concept of social enterprise and whether or not it is a positioning you should consider for your brand. A social enterprise is a company or organization that uses common business strategies to drive improvement in the environmental or human […]

How’s Your CX (Customer Experience)?

James Glover • September 14, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the importance of customer experience (commonly referred to as CX) for individuals engaging with your business. Once a customer arrives at your story or website, the process they go through to make a purchase is the customer experience. It includes […]

Elements of a Great Video Advertisement

James Glover • June 22, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing the essential elements of a great video advertisement. Notice that I said video advertisement rather than television commercial. Keep in mind that your ad may not always run only on broadcast television or cable channels; it will be seen via YouTube […]