Tag: Jim Glover
Capturing Mindshare for Your Brand
Once a Day Marketing™ featured video blog: Being #1 in the Minds of Your Customers Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing your brand being #1 in the minds of your customers. Quickly name a top cola brand. Did you think of […]
Creating Good Brand Ambassadors
Once a Day Marketing™ featured video blog: All Staff Are Brand Ambassadors Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are talking about creating good brand ambassadors for your company. Every employee of your company is a Brand Ambassador. It is a common misconception that […]
Branding an Online Community
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Soapdom.com Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. Today is Strategic Tuesday and we are talking with Soapdom.com about branding an online business. On our radio show Ask Those Branding Guys, we spoke with Linda Marshall-Smith, founder and CEO […]
Why Advertising Frequency is Important
Once a Day Marketing™ featured video blog: Marketing Rule of 27 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the Marketing Rule of 27, a fascinating study conducted about 10 years ago. Have you ever wondered how much advertisement you have to […]
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