Tag: James Glover
The Best Pricing Strategies – Part 1
Once a Day Marketing™ featured video blog: The Best Pricing Strategies – Part 1 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are going to dive deeper into one of the 7Ps of Marketing: Price. There are many effective pricing strategies you can leverage to better penetrate the market […]
Creating a Community Brand
Listen to our featured Those Branding Guys radio show podcast: Branding the Farmington CVB Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the process of creating a community brand. Joining us on the show was Tonya Stinson, Executive Director of the […]
Artistic Component of Community Branding
Listen to our featured Those Branding Guys radio show podcast: Community Branding with EFG Creative Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the artistic side of community branding. Joining us on the show were Eric Garcia and Darren Higgs of […]
The Secret for Creating a Great Ad
Once a Day Marketing™ featured video blog: What Makes a Good Ad Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the keys to creating a great print advertisement. The first guideline is the 40/40/20 Rule and it’s very straight forward. 40% of the ad should be […]
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