Tag: James Glover
Make Your Brand Strong
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and relevance: • Differentiation refers to how unique and distinctive a brand is to […]
Branding the Santa Fe Wine and Chile Fiesta
Listen to our featured Ask Those Branding Guys™ radio show podcast: Santa Fe Wine and Chile Fiesta Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding of the Santa Fe Wine & Chile Fiesta. Joining us on the show was Al […]
Is Your Brand Held in High Regard?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand Asset […]
Woodstock Photographer Still Rockin’ and Rollin’
Listen to our featured Ask Those Branding Guys™radio show podcast: Lisa Law Rock & Roll Photographer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed maintaining a brand across five decades. Joining us on the show was Lisa Law, legendary Rock n’ […]
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