Tag: James Glover
Value Proposition vs. Discounted Prices
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the need for your company to have a strong value proposition. The proliferation of coupons and product discounts has created a coupon culture among consumers. This is a pitfall for small businesses when they rely on coupons as a […]
Branding the Adobe Rose Theatre
Listen to our featured Ask Those Branding Guys radio show podcast: The Adobe Rose Theatre Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe Theatre. Joining us on the show were Melissa […]
Use Product Adoption Behavior to Target Your Message
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are highlighting an important aspect of consumer behavior that will influence the message you create for your target customer. We’re discussing Everett Roger’s diffusion of innovation model and how it will assist you to understand your customer’s adoption patterns of new […]
Branding Skirt Sports Specialty Clothing Retailer
Listen to our featured Ask Those Branding Guys radio show podcast: Skirt Sports CEO Nicole DeBoom Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a specialty clothing retailer. Joining us on the show was Nicole DeBoom – […]
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