Tag: community branding
Community Branding: Don’t Fumble on the Goal Line
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are highlighting an important aspect of community branding that is often overlooked. A community brand is a much more than a logo and a tagline. It hinges on ensuring that the entire community has a very clear understanding of the brand, […]
National Brands Are Making Communities Homogenous
This is Jim Glover, That Branding Guy and Marianne Tenenbaum, branding strategist, for Once a Day Marketing™. Today we are taking a look at how popular national brands are impacting the individuality of community brands. In our blogs we frequently stress the importance of a brand being unique, compelling and believable to ensure it clearly […]
Community Branding: More Important Than Ever
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing […]
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