Tag: branding
Marketing 101: the 7Ps of Marketing – PRICE
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part III in our series on the fundamentals of marketing using the 7Ps with a discussion of Price. A strong value proposition means that customers feel they receive a good value in exchange for their hard earned dollars. Value proposition […]
Is Personal Preference Dictating Your Marketing Approach?
Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing whether or not your preferences are preventing you from using the best marketing channels to distribute your message. If you are selecting marketing channels for your advertising based on the way you like to receive a marketing message, you may not […]
Branding a Property Management Firm
Listen to our featured Those Branding Guys radio show podcast: Kokopelli Property Management in Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding for a property management company. Joining us in the studio were Ryan Goodman CMO of Kokopelli […]
Reaching That Next Customer
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am going to discuss the topic of reaching that next customer. If you are like me it’s hard to determine exactly how a potential new customer discovers your brand and decides to engage your product or service. Sometimes I can pinpoint […]
Stay Connected