Tag: branding
The Importance of Place Branding
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding running shoes, restaurants and sports cars. Customers wouldn’t know about these brands if there wasn’t a concerted marketing effort to ensure these […]
Identity Crisis: Branding for the Healthcare Industry
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed healthcare branding and marketing challenges with an industry expert. Joining us on the show was Vince Parry – President of the Parry Branding Group, branding expert and author of Identity Crisis – Healthcare Brandings […]
Marketing 101: the 7Ps of Marketing – People
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part V in our series on the fundamentals of marketing using the 7Ps with a discussion of People. When you really think about it, are customers buying your product or are they buying into the people in your organization who […]
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