Tag: 7Ps of Marketing

Shaping Your Brand’s Personality

August 4, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at your brand’s personality. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something that draws your friends to […]

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Creative Marketing

July 29, 20140 Comments

Love this phrase. Very creative marketing for a shoe repair company.

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Finding the Right Media Producer

July 28, 20140 Comments

Once a Day Marketing™ featured video blog: Selecting a Media Producer Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how vital professionally produced media is to your brand. Media is an essential tool to promote your brand and products. Using video increased SEO over sites with text […]

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The Best Pricing Strategies – Part 2

July 21, 20140 Comments

Once a Day Marketing™ featured video blog: Pricing Strategies – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are continuing our look at pricing with a review of four additional strategies. Key factors that come into play when evaluating pricing strategies are the uniqueness of your product […]

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