Tag: 7Ps of Marketing
Making a Meaningful Brand Stand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you about your company brand stand. Not sure what a brand stand is? Try answering the following question: What is something your brand is standing up for? As an example, look at this picture of this special edition University […]
Branding an Innovative New Product
Listen to our featured Those Branding Guys radio show podcast: The Branding of Heavenly Fodder Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding for an innovative new company. Joining us on the show were Rebecca Flores and Mark Evanko, owners and […]
Capturing Customers for Life
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of knowing and catering to your existing customers. Pop quiz. Do you spend more time retaining existing customers or attracting new ones? Both are important strategies but when it comes to branding taking care of your […]
Copywriting: Be True to the Brand
Listen to our featured Those Branding Guys radio show podcast: Autumn Tompkins and Ink Well Copy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of creating copy for advertising that was true to the brand. Joining us on the […]
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