Spotlight on Brand Building

Listen to our featured Those Branding Guys radio show podcast: Author Tsufit and Step Into the Spotlight

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how to get your brand noticed.

We spoke with Tsufit, award winning author of “Step Into the Spotlight” about getting attention for your brand. Although she began her career as a lawyer, her passion has always been to be on stage. She moved into coaching others about how to put the “show” in their business and the book grew out of these experiences.

Tsufit shared that all business is show business and all businesses need to be able to create “box office” draw. Each business has a unique character that should be well defined to let customers know what they stand for. The key is to determine what your business has to build on and making that interesting. It’s all about how your story is presented.

Tsufit talked about the importance of finding your “inner Elvis.” She pointed out that early in his career Elvis imitated the other popular singers of the day. It wasn’t until he sang with his own voice and style, and accepted it was okay to be different, that his awareness and popularity emerged.

She concluded it’s important for everyone to step into the spotlight if you want to ensure your brand stands out and is memorable.

Enjoy the podcast.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com.Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

http://www.santafe.com/podcasts/listen/step-into-the-spotlight-with-tsufit

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

© 2014 Once a Day Marketing™. All rights reserved.

Filed in: 7Ps of Marketing • Knowledge • Positioning (Bonus)
Tagged with: 7Ps of Marketing • James Glover • Knowledge • once a day marketing • Step Into the Spotlight • that branding guy • Tsufit