Social Media Statistics to Ponder – Part 2

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Digital Friday and we are sharing five more compelling social media statistics for you to ponder as you develop your social media marketing. These statistics were originated online by Buffer, a company that posts social media content for its clients.

#6: The fastest growing demographic on Twitter is the 55–64 year age bracket. Takeaway: You now have a broader audience to reach with your social media messaging. Be sure to tailor your content accordingly.

#7: 189 million Facebook users are “mobile only”. Takeaway: As we mentioned in Part 1, 25% of smartphone owners 18-44 always have their device nearby, along with this Facebook statistic, it’s important to make sure you design content that works well on mobile devices.

#8: YouTube reaches more U.S. adults aged 18–34 than any cable network. Takeaway: It’s time to add video to your outbound marketing if you aren’t already doing so. The production process is simple and production cost is down, making it easy to produce and post videos about your business.

#9: Every second two new members join LinkedIn. Takeaway: LinkedIn is a site used by many potential business prospects. Ensure you have a strong presence and share your social media posts through this channel. LinkedIn drives the most referrals to the Once a Day Marketing™ website by far.

#10: Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. Takeaway: Social media is a great tool to add to your marketing portfolio but you will need to allocate the appropriate resources to make social marketing work for your brand.

Be sure to keep these additional five statistics in mind as you mold your future social media marketing.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11am (MST) streaming live on SantaFe.com KVSF 101.5 FM.

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