Social Media Marketing Tips from an Expert
Jan Zimmerman’s Latest Book
Listen to our featured Ask Those Branding Guys radio show podcast: Jan Zimmerman – Social Media Marketing for Dummies
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed web marketing with an expert and author of a new book.
Joining us on-air was Jan Zimmerman author of numerous books related to online marketing including her latest, the updated version of Social Media Marketing All in One for Dummies. Jan started her career in web marketing in 1998 and has been there throughout the many transitions that have happened since.
In addition to practical marketing information, the All in One series encompasses creating a marketing plan, market research and budgeting for getting your message out. Jan’s philosophy is that social media is only part of online marketing and online marketing is just one component of overall marketing for your business. She advises businesses not to focus on a single aspect.
Social media marketing does take effort. Jan shared that businesses should expect to spend two hours per week on each channel to be successful. One way a business can use social media is for testing advertising concepts prior to pushing them out in traditional, more expensive channels. Feedback can be obtained quickly from your target audience.
When it comes to social media many businesses are concerned about engaging with customers and potential negative response. Jan’s view is that this is no different than customers sharing their experience in the past – it just happens more quickly. Social media is an opportunity not only to reach your audience but to showcase great customer experiences and how you respond to customer needs. It is also a great forum to ask customers questions and learn more about how you can improve your product or service.
Jan’s tip for social media marketing success – ensure you use the tremendous market research and analytics that are available from the social media platform.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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