Sharing the Northern New Mexico Pueblo Culture Experience
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing of a Native American cultural center.
Joining us on the show was Jake Villarial – Archive Library Manager of the Poeh Cultural Center run by the Pueblo of Pojoaque. The Center is not only about Pojoaque culture, they share information about all Tewa people (six Tewa speaking tribes in Northern New Mexico) and are a great starting point for engaging in the Native American experience.
Upon arrival, guests are welcomed and guided toward their area of interest. Context is provided so visitors will understand what the pueblos are and where they are located as they learn more going through the museum’s permanent collection and temporary exhibits.
Poeh Cultural Center is unique in that tour guides are members of the tribe and talking to visitors is like sharing your family story. Visitors range from those with limited knowledge of pueblo culture to those that have a deeper knowledge base. When Jake leads a tour he learns about the visitor’s knowledge level and tailor what he shares accordingly.
Another experience available via the Poeh Cultural Center is the Farmer’s Market. This allows local farms and smaller vendors to come together to sell their items. Musicians also attend to entertain the shoppers. The market is held Wednesday and Fridays in summer and Friday in winter at Buffalo Thunder.
Glover encouraged offering a membership program to all visitors as some people will purchase a membership as a way to contribute additional dollars to the museum. Jake shared that at the Poeh Cultural Center they have recently begun conversations around adding a membership program that may offer something special to members as a fund raising mechanism.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live on SantaFe.com
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Filed in: Physical Evidence • Place • Price • Product • Strategy
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