“Selfies” – Strong Indicator of Social Media Usage
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are looking at the growth of “selfies” as an indicator of future social media usage.
Oxford Dictionary just made “selfie” the word of the year. If you are not familiar with this term, a selfie is a photo we take of ourselves using a smart phone. The fact that Oxford added this word to our official lexicon shows its importance to our society.
From a branding perspective, we see the rise of selfies as a strong indicator that more and more people are not only using smart phones to take pictures of themselves but are also becoming more comfortable with sharing and accessing content through social media channels.
The writing is on the wall, or should we say the “selfie” is on the wall. If your brand is not developing a formal social media marketing campaign to build mindshare and develop relationships with potential customers, you can count on losing market share to your competitors who are deploying social media strategies.
Be sure to take action today and start using this powerful tool to build your brand.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Action Wednesday • Day of the Week • Promotion
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