One Easy Jog and 23 Branded Products
It Takes A lot of Brands to Run
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. With 2014 right around the corner, we are revamping our blogs to share improved branding tips in three key categories: knowledge, strategy and tactics as well as inspiration to market every day.
On a recent cold and windy winter run in Santa Fe, New Mexico I was wearing the necessary gear to stay warm and enjoy the run. During my jog I started to wonder how many branded products I was actually wearing or using. 5? 10? 15? More?
When I returned I tallied up the labels and identified 23 branded products as follows: Nike jacket, running tights & top, hat and water bottle, Guess glasses, Polar Eyes clip-on sunglasses, Patagonia runners tee shirt, CW-X liners, Injinji and Ultimax outer socks, Brooks running shoes and mittens, Timex Ironman runners watch, iPod, Sony sports headphones, iTunes, Nike+ runners software, REI hip belt, Kleenex, Clif double shot goo and shot blocks and Trader Joe’s peanut butter pretzels.
The point we’re making here is that we live in a branded society. That’s why it’s so important for you to make sure your brand in top of mind with your customers. If all these brands can create mindshare, so can you. Brand strong in 2014.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MST) streaming live on SantaFe.com KVSF 101.5 FM.
© 2013 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Inspiration • Positioning (Bonus)
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