Non-Profit Cooking Up a Great Brand
Cooking with Kids Illustration by Christian Lopez
Listen to our featured Ask Those Branding Guys radio show podcast: Cooking with Kids
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a local organization.
Joining us on the show were Lynn Walters, Anna Farrier and Cheryl Alters Jamison, retiring and incoming Executive Directors and Member of the Advisory Board, respectively, of Cooking with Kids. Cooking with Kids educates and empowers children and families to make healthy food choices through hands-on learning with fresh, affordable foods from diverse cultural traditions.
Cooking with Kids has been getting kids excited about food and cooking for 20 years. Lynn founded the organization to fill the gap in experiential programs for kids that would satisfy their curiosity and provide fun, hands on experiences with cooking, great food and healthy eating. There is an added benefit that kids in the program take their new-found knowledge home and educate parents as well.
Cooking with Kids partners with Santa Fe schools to delivery programs locally; their curriculum is used across the state and across the country a well. They partner with the City of Santa Fe, local chefs, restaurants & grocery stores and other members of the community to drive their vision forward. These resources are more critical than ever to accomplishing the mission of the organization.
Cooking with Kids is launching a new book – The Cooking with Kids Cookbook. Due out in the Fall, this is their first book and will be a fund-raiser for the organization. The idea and material are drawn from the successful CWK curriculum and enhances the cooking experience with kids and their families.
To raise awareness for the book, CWK is working with University of New Mexico Press for publicity; they will be holding book signings and hosting benefits too. Glover suggested soliciting user generated content from kids and families and sharing those experiences with others as a means of promotion.
In light of the success of the Cooking with Kids program nationwide, Glover suggested that a crowd funding campaign may be an excellent mechanism to generate additional support.
Cheryl shared their branding tip for other organizations publishing a book. Weigh the pros and cons of self- publishing vs. a publishing house. When you choose a publisher, ensure you select one that aligns with your subject and will lend credibility to your brand.
Enjoy the show.
Once a Day Marketing™ inspires clients to brand bold.Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501.1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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Filed in: 7Ps of Marketing • Inspiration • Knowledge • People • Physical Evidence • Positioning (Bonus) • Process • Product • Promotion • Strategy • Tactics
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