Marketing Channels: Print Still Works

When PR opportunities arise, be ready!

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed the current state of print media.

Joining us on the show was Glen Rosales – Freelance Writer and frequent contributor to the Albuquerque Journal, Journal North and Associated Press. Santa Feans may see Glen’s sports coverage in the Journal North along with his travel, home style or auto articles.

While in the past the newspaper was a major source of news, Glen shared that obtaining information now is a fluid and dynamic market. However, the print edition is still the main product of the ABQ Journal. With 240,000 daily readers, it still has significant audience reach for advertisers.

In the digital edition of the “paper,” the print edition layout is available online and they are also host live events; during Balloon Fiesta activities were broadcast live and received 7 million views. This variety of delivery channels shares information in the ways users want to experience it.

The advent of the digital age has enhanced the process of finding ideas for stories. Glen obtains material via email as well as social media. Glover asked how individuals with a good story to tell should reach out to the media. Glen indicated the best way to share an idea with the media is to find a similar story in the publication you would like to reach out to, check the name of the writer in the byline and send your story idea directly to them.

When a media outlet covers a story, the business receives what is called “earned media” which reflects the value that is received from the story. One of the valuable aspects of newspaper coverage is the public trust; what they see in the paper and they are high credible sources of information.

Enjoy the show!

Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to That Branding Guy™ every Saturday at 2:00pm (MDT) on KTRC 1260 AM or stream live on SantaFe.com

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Filed in: Promotion • Strategy
Tagged with: marketing channels • print