Is Personal Preference Dictating Your Marketing Approach?
Select Advertising Channels Your Customers Will Find
Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing whether or not your preferences are preventing
you from using the best marketing channels to distribute your message.
If you are selecting marketing channels for your advertising based on the way you like to receive a marketing message, you may not be taking advantage of the best way to reach your customers. Consider all the options, in previous blogs we have spoken at length about the marketing ecosystem which includes nine major distribution nodes for your advertising message: mobile, online, print, audio/video, direct marketing, public relations, experiential, play space marketing, and out of home.
Don’t allow your biases to prevent you from using the channels that would be the most successful way to reach your target audience! Perhaps you tend to shy away from advertising using social media because you aren’t familiar with the channel. But if your customers are millennials, social media platforms should be playing a significant role in your marketing plan.
Along with reaching your audience via the right medium, you should be engaging with customers the way they want to interact with you and your business – that may be through an app of your own or a service such as Yelp or Foursquare.
After considering the nine nodes if you have identified a channel as a good fit to reach your target market, break out of your usual routine and try something new; don’t forget to monitor results.
Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact Marianne Tenenbaum at (505) 699-7849 or email mten@onceadaymarketing.com. Listen to James Glover, That Branding Guy, on Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.
© 2015 Once a Day Marketing™. All rights reserved.
Filed in: 7Ps of Marketing • Promotion
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