Inspiring Girls to be Strong, Smart and Bold
Girls Inc. of Santa Fe – Inspiring girls to be Strong, Smart and Bold
Listen to our featured Ask Those Branding Guys radio show podcast: Girls Inc. of Santa Fe
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a Santa Fe Non-profit.
Joining us on-air was Kim Brown, President/CEO of Girls Inc., a 501 (c)(3) organization whose mission is to inspire girls to be Strong, Smart and Bold for the past 60 years. They provide girls throughout Santa Fe with life-changing experiences and real solutions to the unique issues they face.
Programming, people and environment is what sets Girls Inc. apart. They offer after school and summer camp programs built around science, math and art topics. Older students can experience outdoor adventures as well. Kim’s favorite program is the foundational core value of teaching girls to be themselves.
The Santa Fe community provides 80% of the support for the organization through grants and other mechanisms. The Girls Inc. 46th annual Arts & Crafts show is one of two annual fund raisers. 175 artists from across the county will be exhibiting at the show on the Santa Fe Plaza August 5-6, 2017. 250 volunteers assist in making the event a great experience for vendors and attendees.
On a national level, Girl Inc. has offices in New York, Washington DC and Indianapolis where they do lobbying and research & development for programs that are offered by chapters across the country. Content and teaching style has evolved over the years to reflect social trends and changes.
Awareness of Girls Inc. is not as high as the organization would like. Kim shared that less than half of the people she encounters are aware of Girls Inc. and their contributions to the community.
To get their message out, Girls Inc. uses print ads, social media and conducts tours for individuals who are interested in learning more about the organization. To publicize the show, Those Branding Guys suggested sharing information about Girls Inc. with attendees in a clever way to make them aware of the organization and mission.
Enjoy the show!
Once a Day Marketing™ inspires clients to brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MDT) streaming live on SantaFe.com KVSF 101.5 FM.
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