Exploring Social Media Marketing – Vine

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we continuing our series Exploring Social Media Marketing with a discussion of Vine and whether or not it is a good fit for your marketing campaigns.

Vine is a mobile application acquired by Twitter in 2012. The app allows users to create and post six second video clips along with a description, location and category. Posts can be shared on Vine, Twitter and Facebook simultaneously. Users are able to create a profile, search and follow / be followed by others. In 2013 Vine has become the most used video sharing application in the market.

While available demographics are slim, Vine users tend to be younger. They are migrating away from Facebook, Instagram and other platforms that have been discovered by their parents.

Lowes home improvement stores and GE are just a couple of brands already using Vine. Car makers are also incorporating it into their advertising.

A business leveraging Vine might create various clips around the use of their products accompanied by brief descriptions. As with many social media platforms, creativity is the key element in developing and sharing compelling messages that will resonate with your audience.

Vine Fast Facts (source mediabistro.com7/30/13)
• Vine has 14 million users across the US
• 5 Vines are tweeted every second
• Most traffic between 10 -11 am

Consider adding Vine to your marketing toolkit if your desire is to create an image for your brand and sell with and indirect approach and also if you are targeting a younger audience.

Vine is another social media tool you can leverage to get your marketing message out. When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positionsbrands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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Filed in: 7Ps of Marketing • Day of the Week • Digital Friday • Promotion