Exploring Social Media Marketing – Tumblr

James Glover • August 2, 2013 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we continuing our series Exploring Social Media Marketing with a discussion of Tumblr and whether or not it is a good fit for your marketing campaigns.

Tumblr is a blog platform for self-expression and celebrating creativity where users post video, audio and text content. Like Pinterest and Twitter, users may follow blogs using hashtags. There are numerous brands on Tumble today including GE, Rebook, Acura, Whole Foods and Ben & Jerry’s ice cream.

A business leveraging Tumblr might create posts around their latest product information, or another topic their customers would be interested in, comprised of text, video, music, graphics or photographs.

Tumblr users follow individuals or businesses that align with their interests and receive posts on their dashboard (home page) from those they are following. Tumblr users are able to re-blog, comment on or Like the posts of others. Material posted in Tumblr is on a wide range of subjects and is edgy; you are apt to see strong opinions and the occasional four letter word.

Tumblr Fast Facts
• Founded in 2007 and headquartered in New York City
• 54 million users
• 70 million posts per day17.5 billion monthly page views
• 42% of traffic is US
• Available in 12 languages

Consider adding Tumblr to your marketing toolkit if your desire is to create an image for your brand and sell with and indirect approach. The impact can be text, audio or visual. Posts can share information about your company or anything else you think your customers would be interested in. Search capability allows users to find your content.

Tumblr is another social media tool you can leverage to get your marketing message out. When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys every Monday at noon (MDT) streaming live on SantaFe.com KVSF 101.5 FM.

Filed in: 7Ps of Marketing • Day of the Week • Digital Friday • Promotion