Exploring Social Media Marketing – Instagram

Once a Day Marketing™ featured video blog: 5 Social Media Predictions

Instagram is a social networking community that allows users to share life’s moments with a simple photo or short video. Currently, the Instagram app is available only for mobile devices (e.g. iPhone, Android).

Once an account is created, users establish a profile and choose who is able to see their photos and videos. Captured images and video can be enhanced with filters, captions and comments prior to sharing. Users are also able to follow those they are interested in and Like the posts of others. Instagram employs hashtags to enable users to easily search site content.

A business leveraging Instagram should post timely and relevant items that align with customers’ interest. Ensure the hashtag is specific to enable your target audience to find you.

Instagram Fast Facts
• Launched in October 2010
• 130 million monthly users
• 50% of users outside of the USA
• 16 billion photos shared
• 1 billion likes daily
• 45 million photos per day

Instagram is another social media tool you can leverage to get your marketing message out. When determining whether or not to add it to your marketing campaigns, consider your social media marketing holistically.

Once a Day Marketing™ positions brands to become #1 in the minds of target customers. Visit our website at www.onceadaymarketing.com. You may also contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com

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Filed in: 7Ps of Marketing • Day of the Week • Digital Friday • Promotion