Core Competency Can Differentiate Your Company

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking into how to differentiate your brand through core competency.

Core competency is the skill or production technique your business employs to deliver value to customers and is the central component of your company’s culture.

There are three aspects of core competency:
• Core competency should be such that competitors can’t readily imitate you
• It should be applied to all products and markets you enter
• It should contribute positively to the customer experience

In essence, core competency is what your company is very good at doing. Use this to your advantage and don’t try to be something you are not. Analyze your company’s strengths and identify your core competency. Then develop strategies to strengthen it and, even better, use it in the marketplace to differentiate yourself from your competition.

Once a Day Marketing™ inspires clients to be curious and brand bold. Visit our website at www.onceadaymarketing.com. Contact James Glover at (505) 501-1330 or email glover@onceadaymarketing.com. Listen to Ask Those Branding Guys™ every Monday at 11:00am (MT) streaming live on SantaFe.com KVSF 101.5 FM.

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Filed in: 7Ps of Marketing • Knowledge • Positioning (Bonus) • Process • Product • Strategy • Tactics
Tagged with: 7Ps of Marketing • core competency • James Glover • once a day marketing • that branding guy