Tactics

Non-Profit Cooking Up a Great Brand

James Glover • August 3, 2016 • 0 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Cooking with Kids Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a local organization. Joining us on the show were Lynn Walters, Anna Farrier and Cheryl […]

Are Marketing Results Measuring Up?

James Glover • August 1, 2016 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on measuring results of marketing campaigns. A popular maxim in process improvement says if something isn’t measured, it can’t be improved. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]

An Innovative Product Takes Flight

James Glover • July 28, 2016 • 0 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Innovative Hummeze Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed creating the brand and marketing of a new product. Joining us on the show was Rebecca Evanko. She and […]

Social Media: Where Content is King

James Glover • July 25, 2016 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about generating content to promote your brand and ensure a consistent presence on social media. The concept that “Content is King” is more true now than ever. We are looking at content management and what that means to your […]