Tactics
New Tour Company Finds Niche in New Mexico
Listen to our featured Ask Those Branding Guys radio show podcast: Turquoise Tours in New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new tour company. Joining us on the show was Lindsay Mapes – […]
Reach Target Audience with Proximity Marketing
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at proximity marketing. For those of you not familiar with the concept, proximity marketing is the wireless distribution of advertising information at a specific location or within certain boundaries. As mobile phones and other technology proliferate, more […]
Enhance Your Brand’s Communication
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on how to enhance presentations to make information easier for people to absorb. Presenting information on slides, electronic communications and even on paper is how you share information about your company, brand, products or services. However, not all communications are […]
Know Your Brand Purpose
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about ensuring customers know why you are in business. Companies generally have a mission and vision statement that are shared internally so management, employees and any other stakeholders know the purpose and values of the company and how they […]
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