Tactics

Small Gestures Reinforce a Brand

October 10, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how even small gestures can reinforce a brand in the mind of customers. We have said many times that a brand resides in the mind of the customer and is comprised of simply everything. When you consider your brand […]

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Branding New Novelist Robert Wilder

October 5, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Novelist Robert Wilder Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe novelist. Joining us on the show was Robert Wilder – author of […]

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Branding an Energetic Non-Profit

September 30, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Energy Economy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization focused on promoting renewable energy. Joining us on the show […]

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High Spirited Branding

September 21, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Spirits Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe distillery. Joining us on the show was Adam Vincent, Marketing Manager of Santa […]

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