Tactics
Product Innovation and New Markets
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at product innovation to expand into new markets. If you are a car-maker who manufactures heavy duty trucks in a market place where many drivers want better gas mileage, what do you do? When you are one of the […]
Branding a National Association
Listen to our featured Ask Those Branding Guys radio show podcast: Branding the National Association of Women MBAs Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a national association. Joining us on the show was Philana Kiely, […]
New Mexico Certified Chile Brand Sizzles
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the strength of regional branding efforts. We are all very familiar with Champagne from France, Florida oranges and Kobe beef from Japan. Why? These regions have staked a claim to their tasty products and have spent decades managing […]
Is Your Brand Unique, Compelling and Believable?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a small business in Victoria, Canada that understands the vital elements of a strong brand. I often talk about how important it is to ensure your brand is unique, compelling and believable. On a recent trip to Canada […]
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