Tactics
Writer Shares Social Media Advice
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed social media marketing with a local author. Joining us on the show was Lynn Cline – founder of Writer’s Ink, author and radio show host. Lynn’s radio show Cline’s Corner, covers a wide range […]
That Branding Guy: Year in Review
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we recapped all of the exciting guests who appeared with us in 2017. Our show this week was a look back at our 2017 guests that included branding experts and non-experts, existing brands as well as […]
Measure the Results of Your Marketing Campaigns
Hello, I’m Marianne Tenenbaum for Once a Day Marketing™. We’re starting the new year looking at measuring results of your marketing campaigns. A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]
Identity Crisis: Branding for the Healthcare Industry
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed healthcare branding and marketing challenges with an industry expert. Joining us on the show was Vince Parry – President of the Parry Branding Group, branding expert and author of Identity Crisis – Healthcare Brandings […]
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