Strategy
Best Practices for Regional Branding
Listen to our featured Those Branding Guys radio show podcast: Ken Rogers and Automation Alley Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding of a major metropolitan area. Joining us on air was Ken Rogers, Executive Director of Automation Alley. […]
Differentiating Through Customer Service
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how great customer service can differentiate a brand. Recently I read a blog by Tricia Morris at Parature, a Microsoft company, that highlighted 5 key words of advice from Sir Richard Branson about customer service and how it […]
50 Podcasts of Branding Tips
Listen to our featured Those Branding Guys radio show podcast: 50th Show Celebration and Best Branding Tips Ask Those Branding Guys Radio Show: 50 Podcasts Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we celebrated 50 shows worth of Branding and Marketing advice. […]
Starbucks: Enhancing the Customer Experience
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how Starbucks is doing a fantastic job of enhancing their customer experience. Starbucks is a brand that understands the importance of taking care of each and every customer. They know their brand means a lot more than just […]
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